From teen book publishers I'm seeing lots of extra material for fans through facebook and websites. Matched offers a party kit to throw a theme party based on the popular series, and there are quizzes to see who you would be matched with. I loved the finishing school site for Etiquette and Espionage, a humorous tumblr with tips for genteel dress and weaponry.
For reading trends, there are still lots of dystopian reads with modern superheroes dressed like everyday people (only way cooler). Themes seem darker with the protagonist often struggling against the society they belong to.
I liked the Finishing School tumblr, too! I think if publishers are trying to reach a teen audience (or a more diverse audience), they need to consider clever social media opportunities like that tumblr to keep viewers/internet browsers/readers engaged. You'd think folks who publish for teens would remember to keep things fun!
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